So this is the first in a series of three blog posts I’m working with my friend Brandie McCallum on. The subject is all about listening on social media platforms. We found this topic to still be so overlooked yet so crucial to business in 2016 that we were motivated enough to … [Read more...]
Paso Robles Wineries: Tablas Creek Is Doing It Right
This is not going to be a story about the wines of Tablas Creek because there’s no need to tell that story. We all know their wines are absolutely fabulous and if you don’t think they are it’s probably because you’ve never had it or you prefer drinking motor oil or some other … [Read more...]
Attention “Hospitality” Industry
I shouldn’t just pick on the hospitality industry because the problem I'm going to bring up is in every industry across the world, but the hospitality industry is where I’m focused. The reason behind this post is that I love the industry; my wife and I partake in many aspects of … [Read more...]
Social Media for Wineries & Other Small Businesses
We meet again you social media infidels! This post may not be that interesting to those that consume products but don’t care about social media or marketing, so we apologize ahead of time. We feel that after spending three years involved with social media we have learned a ton on … [Read more...]
Allen Shoup Talks Shop About the Future of Wine
In the next in our series of interview clips with Allen Shoup, he discusses the future of wine growth in the United States (specifically California, Oregon, and Washington) and also mentions Turkey, Italy, France, Chile, and so on. Conversations with Allen Shoup The time we had … [Read more...]
Wine Marketing; We've Got Something on Our Minds…
After much conversation, we will be starting to discuss wine marketing as a whole on this here blog. What that means to us is talking about what we think wineries can do to improve their brand image, customer relationships, and thereby increasing sales. After visiting over 200 … [Read more...]